We all know that when things aren’t working out, something needs to change. Usually, we ask ourselves what we’re doing wrong, or what we aren’t doing enough of. But what if these are the wrong questions?
What if all it takes to inspire change in your business is to adopt a new perspective on money and success? There are a lot of books out there about ‘money mindset’, but very few explore the idea within the context of the four key areas of ‘you’ – your head, heart, body and soul.
In Successful Business Minds, I help you discover what business success really means to you, using the concept of the four minds. If you ever find yourself unsure of how to move forward in your business, then this book is for you.
Gain More Control Over Your Business
This book will help you get to the core of what drives the decisions you make. It will take you from feeling frustrated, to having a greater sense of control over your business and your life.
When you run a business, it can be challenging to balance work and leisure time. It’s also equally as difficult to find a balance between doing work you want to do, and the work that pays the bills. You might find yourself ignoring what your heart and soul want and going where the money is – working longer hours only to end up disappointed that you don’t have enough time to do the things you love.
I wrote Successful Business Minds to show you that you can have a successful business that pays the bills and gives you a greater sense of meaning. Using my NLP and hypnotherapy training, psychology degree and over twenty years’ experience in accounting (fifteen years with CIMA certification), I want to help you see money and success from a new, more meaningful perspective.
Practical Exercises to Change Your Mindset
At 126 pages, this book can be read within a few days. It has been designed to help you change your mindset quickly, so you can start enjoying your business and the life that it affords. The book is written in five parts and takes you on a journey of self-discovery. Together, we’ll address your current beliefs about money and business and explore how you can change your perspective of success to help you make better decisions.
The book is written using straightforward language that encourages you to acknowledge and question your thoughts and feelings about money. It contains practical exercises and every day examples to help you understand what you really want from running a business.
After reading this book, I hope that you’ll feel:
A greater sense of understanding about what success really means to you
Worthy of having a successful business that works for you
Capable of making the changes that will move your business forward
Empowered, knowing that your business is on the right path
Motivated to take action in pursuing your idea of success
Here’s a snippet from the introduction of Successful Business Minds:
Some people believe that money makes them happy. They are neither right nor wrong. In fact, it’s their perception of what money means to them that will determine what makes them feel joy.
The way I look at money is that it enables us to buy something. That could be a house, a car, clothes, holidays, or lunch with a friend. Whatever it is, it’s something that is usually out of our reach without money. Money could buy the people you love gifts, or time to spend with them, but it does not buy their love. Money buys a holiday in the sun but nature will determine whether or not you actually get sunshine.
Are you familiar with the phrases ‘cash is king’ and ‘money makes the world go round’? It is these sayings along with ‘money doesn’t make you happy’ that cause conflict in your mind when you are running a business.
Most business owners strive for profit, yet their subconscious (that is the part of you that acts or thinks without you consciously knowing about it) tells them that will not make them happy. They either sabotage all efforts to make their business successful, or they take a run at it, fueled with their passion, only to crash and burn a few years later, exhausted and unhappy.
As an accountant, it is my role to remind you that money does play an important part in running a business. However, there is a lot more to having a successful business than just money. In this book, I will discuss and show by example, why a truly successful business can only be achieved through aligning four key elements together.
What Other People Say About Successful Business Minds
‘‘Helen beautifully weaves together insights and practical tips for aligning your mindset and actions, to your business aspirations. Not just in relation to money but also in other aspects of business, such as marketing.’
Alisoun Mackenzie, The Compassionate Marketing Mentor, Speaker & Author
‘‘Successful Business Minds is an excellent resource for anyone considering starting a business, or for anyone who is running a business and feeling stuck and unable to move forward. I love the way Helen has used her insight into hypnotherapy and NLP, blended it with her own wealth of knowledge in accounting and applied it to business.’’
Avril Gill, Hypnotherapy & NLP Trainer
‘‘When I started reading this book, I couldn’t put it down. As an accountant whose own business helps others, I am always searching for ways to help businesses thrive. Successful Business Minds cleverly covers what it takes to have a successful business and be happy. Broken into easy to read sections, with takeaways from each chapter, this book will help you on your journey.’’
Michelle Gregory, ACMA, Gregory Accounting